About Goodway

Goodway empowers agencies and brands with a full suite of services from research and planning to optimization and acceleration to drive true business growth. We are your media execution and analytics partner.

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Our Story

Goodway, a division of Goodway Group, has been at the forefront of the digital marketing industry for over 15 years. We provide a sharp focus on unlocking insights and opportunities unique to your clients.

View us as an extension of your team — we’re here to support you in meeting your goals with a deep well of service expertise.

Goodway Group 90 years

The Advantages of Partnering with Goodway

Goodway brings advanced media strategy to your digital marketing team. After years of reinvention, our only constant has been a dedication to building partnerships based on trust. But in today’s digital media landscape, your options are endless. Assuming all media and analytics partners have access to the same ad buying platforms, data stacks and research tools, why trust Goodway with your media investment and brand reputation?

Fiercely Independent

Holding companies answer to shareholders. Privately held, we answer only to you, each other and our community. Through our platform-neutral promise, we deliver targeting and results that differentiate you from your competition.

Unmatched Expertise

With over nine decades of marketing experience and 15+ years of digital under our belts, you can have confidence in our ability to perform. A team of nearly 400 strategists, traders, researchers and account managers are here to provide unrivaled digital marketing support and performance. It’s why over 90% of clients choose to stay with us.​


Supporting your business with depth and breadth is our #1 priority. 85% of our team is dedicated to supporting and servicing your business. We deliver beyond expected campaign operations, management and reporting with a fully dedicated data, science and analytics team. And we never outsource our core service.

Award-Winning Remote Culture​

We’re purpose-built to service your business, no matter what the future holds. Well ahead of the curve, we pioneered virtual work in 2008 and cultivated an award-winning culture that has been recognized as a Best Place to Work by Ad Age multiple years in a row and by SHRM, Glassdoor, and Digiday.

Recruiting and Empowering a Diverse Team

  • Ranked #3 on Ad Age’s Best Place to Work list in 2024
  • Human-first approach
  • Remote workforce pioneers
  • Employee development opportunities
Goodway Group diversity

Learn how Goodway can help you build a successful digital strategy.

Get In Contact

Meet the Goodway Leadership Team

Amy Krauss headshot
Amy Krauss
Executive Vice President and General Manager
Jennifer Kaiser headshot
Jennifer Kaiser
Vice President of Client Experience (CX)
Todd Hossfeld headshot
Todd Hossfeld
Vice President of Client Experience (CX)
2023 AdExchanger Programmatic Power Player
Goodway Group Named a 2023 AdExchanger Programmatic Power Player

Leading digital media and marketing services firm recognized for innovative core offerings

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Jay Friedman
Jay Friedman Appointed CEO of Goodway Group, Leading the Company into the New Era of Modern Marketing

Jay Friedman succeeds David Wolk, who takes the role of Executive Chairman

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Goodway Group 1st place AdAge Best Places to Work 2023
Goodway Group Earns Top Number One Spot on Ad Age’s 2023 Best Places to Work; Makes the List for Third Consecutive Year

Leading data-driven and technology-enabled digital media and marketing services firm fosters people-first culture and continues dedication to compassion, well-being, and professional development

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