Self-Service DSP Access

Transform your digital team into programmatic leaders by tapping into our industry-leading tool kit and hands-on support. Get your own seat at The Trade Desk and Walmart Connect today with Goodway as your certified partner.

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What You Get With Goodway

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    Hybrid & Flexible Service Models

    We made agility central to the program to ensure our partners have the support needed to adapt to a constantly changing marketplace and reduce friction to switch between service models.

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    Access

    We lower the barrier to access The Trade Desk’s world-leading independent self-service platform and Goodway’s bespoke suite of services (e.g., creative builds, dashboards, CRM onboarding, etc.).

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    Expansive Marketplace

    Capitalize on our buying power with preferential access to the GWG Marketplace and reduced costs to leading inventory, data and measurement solutions — bringing an average ~20% additional savings.

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    Expertise, Training & Ongoing Support

    From campaign setup to pixel implementation and ongoing office hours, we keep you up-to-date on the latest product and industry advancements to ensure your in-housing success.

  • How It Works

    Enjoy a seamless process from start to finish.

    1. Schedule a demo: Fill out the form, and we’ll be in touch within one business day.
    2. Sign up for your seat: Sign up for The Trade Desk, Walmart Connect or our expansive partnership ecosystem.
    3. Meet your dedicated support team: Use our white-gloved support for any questions or troubleshooting throughout the process.
    4. Launch your first campaign: Whether CTV, OLV, display, audio or DOOH, we typically get our clients up and running in 30 days or less.
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    Unlock the Power of Retail Media

    Gain access to some of the world’s largest retail media networks. Activate against retail media first-party data, use targeted advertising and find opportunities for closed-loop measurement without paying large minimums. Our partnership provides the technology, training and ongoing support you to need to maximize performance and get results.

    Want to access the Walmart DSP? Learn more here.

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    Don’t Just Take Our Word for It

    Learn why Sarah Williams from Left Hand Agency finds value working with Goodway’s self-service access to The Trade Desk and Walmart DSP.

    Goodway Group has been a longtime trusted partner. And we’re building on that collaboration to create a more flexible service model that provides the full-service support and agility today’s digital advertisers need to meet their business goals.

    Tim SimsChief Revenue Officer, The Trade Desk

    Why Goodway?

    Solving industry needs and driving long-term growth for more than 90 years.

    #1

    Longest-standing strategic channel partner with The Trade Desk.

    1st

    TTD and Walmart official reseller partner.

    100

    NPS, 2023 – 2024.

    90%

    Client retention.

    10

    Years’ average Goodway client service team programmatic experience.

    15+

    Years as a global programmatic leader, executing thousands of campaigns per year.

    Ready to see more?