Agricultural Marketing Solutions
Goodway delivers advanced targeting solutions so agricultural brands and the agencies that serve them can scale their agricultural audience reach across the U.S.
Power Your Agri-Business Campaigns With Farm Connect
Farm Connect is Goodway’s custom suite of digital services for the agriculture industry. Using these cookieless agricultural data sources, you can plan and execute on your media strategy across the digital landscape while also building, augmenting and enriching your first-party data to extend your audience reach nationwide.
Why Farm Connect?
Our agriculture marketing suite of services can supercharge your marketing campaigns. You’ll deliver ads to the right people at the right time with precise location targeting.
Farm Connect provides access to its proprietary audience database. Trust in the reliability of self-reported info, ensuring you connect with your audience based on accurate and verified data.
Maximize your efficiency with programmatic digital media. Streamline your outreach, enable user-level frequency capping, and ensure every dollar spent delivers maximum impact.
Engage with farmers, producers, veterinarians, ranchers and equipment owners on a personal level, building lasting connections and brand loyalty.
Agricultural Marketing Services
Research-Driven Strategy
Start with hyper-focused agriculture audience data, which can be incorporated with any additional first-party data. Then, apply consumer and business research to identify targeting segmentation, trends and audience personas.
Incorporate Key Data
with 500+ USDA-driven farm, crop and rural census data points — aggregated from farm equipment purchasing data, farmer and grower association audiences, CSA memberships and more and more — for robust targeting capabilities.
Access Farm Demographics
specific to your audience and across 1,900+ rural counties and 400+ farm-dependent counties, as well as B2B data targeting owners and key decision-makers and farm transition audience markers.
Reach the Right Target
Activate your strategy with omnichannel solutions in premium environments by applying advanced targeting and frequency capping across your entire buy.
Know What’s Working
by using meaningful data insights driven by advanced analytics to accelerate your campaign and business goals.
Broaden Your Profiles
for your audiences beyond the farm with industry-leading science and technology to segment audiences and create custom messaging.
