At Goodway, we focus on programmatic media buying, but we’ve seen enough successful and unsuccessful creatives throughout the years to know our way around creative best practices. We’ve determined that including a few basic elements helps to make a creative stand out from the crowd. Our handy infographic diagrams the creative best practices you should be following for a knockout creative that will grab consumers’ attention. Creative Best Practices Series 5 Creative Banner Ads We Love For more tips and tricks, download our creative best practices guide.