Goodway Group Named a 2020 AdExchanger Programmatic Power Player

AdExchanger recently announced its 2020 Programmatic Power Player list, the first definitive searchable guide to the top digital marketing agencies, tech providers and strategic partners in the digital advertising business, and Goodway Group is on it! It’s a one-stop shop for brands seeking the top partners in programmatic – and we couldn’t be more thrilled to be included.

How Was Goodway Picked To Be a Programmatic Power Player?

AdExchanger editors evaluated and chose Goodway based on our strong offerings, documented case studies and client references from hundreds of submissions received from around the globe.

Wait a Minute … Remind Me. What Is Programmatic?

Our Paul Frampton, president of Europe, recently explained it like this:

“Programmatic is a way of media buying, NOT a channel. In fact, TV, audio, digital out-of-home (DOOH) and other media channels are fast adding programmatic scale because it’s the art of using tech and data to buy audiences effectively and efficiently,” he said.

So What Are Programmatic’s Benefits?

  • Access the best inventory with the least effort. Buy advertising across thousands of sites at a time while focusing only on the audience segments you choose, no matter if they’re existing customers or new customers.
  • Target, segment and reach your audience across a range of devices, and with cross-device technology, show them a unified message wherever they access the web.
  • Track your consumer interactions and get data instantly that will tell you what’s working and what’s not. Be nimble with your ad strategy. Discover which ad format and message gain the most attention and why. Then adjust your ad campaign in real time.
  • Capture your campaign’s impact through the full conversion funnel and evaluate your media investment against real-world business results – in-store foot traffic, online and offline purchases and brand lift.

What Are Goodway’s Core Capabilities?

Though our AdExchanger Programmatic Power Player listing shows only two of our core offerings – performance marketing and media planning and buying – we offer a full gamut of custom digital marketing solutions meant to drive real business outcomes:

  • Audience Design
  • Performance Paid Media
  • Measurement and Analytics
  • Dynamic Creative
  • Custom Technology
  • Consultative Services

When you work with us, get account managers, media strategists and data scientists dedicated to achieving your goals. Our results have been award-winning. Don’t just take our word for it; The Drum Digital Advertising US Awards named Goodway Best Programmatic Media Partnership for our Anytime Fitness new membership campaign. And at the Global Search Awards, Goodway won Best Local Campaign (PPC) for our Kubota Farmbelt Equipment campaign.

Where Do I Start?

Wish you could get your hands on programmatic insights for free that could really pay off? Take a look at these highlighted programmatic tools and resources:

  • Check out our data science team’s programmatic trends dashboard to examine how COVID-19 impacts programmatic buying – how buy-side prices and competition are trending daily.
  • Learn why you should consider a holistic, cross-channel approach with our cross-channel insights planner.
  • Close the gap between your digital media metrics and your organization’s bottom line. Download our president Jay Friedman’s 2020 Stevie® award-winning book, Prove Your Advertising Works.
  • Peruse and download our full spectrum of digital media resources from our online library.
  • Become an Industry Insider and gain access to newly released best practice guides, new and trends first by signing up for our newsletter!

Or learn directly from a programmatic power player – how programmatic advertising can work for you and how to take your business to higher heights. Talk to an expert now.