Amplifying Conversion Rates With Audio
Powerful Lift Study Shows Adding Audio Increases Conversion Rates Up to 282%
![Case study hero image - Subaru Ascent](https://cms.goodwaygroup.com/wp-content/uploads/2021/04/case_study_hero_image_subaru.jpg)
![challenge icon mountain](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/mountian.png)
Now, more than ever, U.S. adults are listening to their favorite music, talk shows and podcasts on streaming platforms instead of traditional platforms. Goodway's client Subaru of America wanted to determine whether streaming audio would provide a significant lift in conversions when added to its current campaigns.
![icon strategy target](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/target.png)
Goodway's data science and analytics teams created a lift measurement reporting solution to measure the impact of streaming audio on the household conversion rate from July 2020 through December 2020. They compared running audio (Spotify/iHeartRadio, etc.) as a stand-alone tactic and running audio with other tactics.
![icon success modem wifi barchart](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/icon2.png)
Goodway's lift measurement data revealed audio was effective. Subaru retailers running audio as a part of a multichannel campaign during the analysis period achieved considerable conversion increases versus those who did not.
Results
Subaru retailers who added audio as a part of a multichannel campaign achieved considerable conversion increases.
![icon conversion lift arrow up](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/conversion_lift.png)
282%
Conversion Increase When Adding Audio to Display vs. Display Alone
![icon conversion lift arrow up](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/conversion_lift.png)
225%
Conversion Increase When Adding Audio to Display and Video vs. Display and Video Alone
![icon conversion lift arrow up](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/conversion_lift.png)
149%
Conversion Increase When Adding Audio to Video vs. Video Alone