Measuring Incremental Sales Lift

Adopting an innovative measurement solution showed a 29% lift in incremental sales for a leading mattress retailer.

mattress firm case study
  • challenge icon mountain

    A leading mattress retailer looked to determine the effectiveness of advertising efforts on driving online sales. To do so, Goodway was asked to provide media strategy and measurement recommendations to help inform its future marketing strategy and investment.

  • icon strategy target

    Goodway developed a rigorous measurement solution that departed from the traditional A/B testing methodology. We suggested a ghost bidding methodology that seamlessly creates exposed versus control groups without wasting budget on Public Service Announcement (PSA) ads.

  • icon success modem wifi signals

    This novel methodology allowed us to directly correlate digital media spend to the customer purchase decision, highlighting a 29% lift in sales conversions. These results provided our client valuable insights to support the continued investment of digital advertising as a key part of its marketing strategy.

  • Results

    We uncovered purchase lift by campaign for each channel.

    icon display ad


    Lift in Display Advertising

    icon native ad


    Lift in Native Advertising

    icon computer increase, up


    Total Lift of Combined Channels

    Want trusted results you can feel confident sharing with your C-suite? Contact us to learn more about incremental lift measurement solutions.

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