Elevating Programmatic Video
With PubMatic’s online video auction packages, Goodway enriched programmatic video advertising – achieving more efficient campaigns and better reach, measurement and cost efficiencies for clients.
![](https://cms.goodwaygroup.com/wp-content/uploads/2023/06/woman-working-on-laptop-computer-hero.webp)
![challenge icon mountain](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/mountian.png)
Goodway wanted to target consumers at scale and drive even greater programmatic video reach, quality, campaign efficiency and performance beyond what many DSPs could offer.
![icon strategy target](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/target.png)
Curating and activating PubMatic's consumer experience online video auction packages with Jounce Media, a programmatic supply chain consultancy firm, Goodway strived to gain more insight into available programmatic video inventory, ad formats and placements to deliver clients even more highly targeted, efficient and effective programmatic video campaigns while boosting ROI.
![icon success modem wifi signals](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/graph.png)
The programmatic video strategy proved successful, and, in the process, Goodway also was able to internally better assess and categorize online video quality with PubMatic's auction packages.
Key Outcomes
![increase icon](https://cms.goodwaygroup.com/wp-content/uploads/2023/02/increase.png)
180%
higher online video win rates
![Eye icon](https://cms.goodwaygroup.com/wp-content/uploads/2023/06/Impressions-icon-300x300-2.webp)
24%
higher viewability resulting in 84%
![decrease icon](https://cms.goodwaygroup.com/wp-content/uploads/2023/02/decrease.png)
7-14%
lower CPMs versus other deals