Harness the Power of Data
Custom audience segmentation and targeting strategy generated a lift of 16.8% in user submissions.
![Woman on cell phone holding coffee](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/case_study_hero_image_01.jpg)
![challenge icon mountain](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/mountian.png)
Our client, a top-rated consumer review site, wanted to increase review submissions. After executing a needs assessment, Goodway identified advanced audience segmentation and targeting as the highest-leverage mechanism to achieve the client’s desired outcomes.
![icon strategy target](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/target.png)
Goodway conducted an in-depth analysis to determine underlying audience characteristics that correlated with submissions. By combining third-party data feeds with key first-party data points, our team identified an ideal customer profile that led to result-yielding audience targeting strategies for paid media activation.
![icon success modem wifi signals](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/graph.png)
By leveraging a hyperfocused audience data strategy, the client received actionable insights about its highest-value customer base and maximized the effectiveness of its paid media efforts. Refining our client’s audience design strategy and integrating customer insights generated a 16.8% increase in review submissions.
Results
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16.8%
Lift in Review Submissions
![AudienceStrategy](https://cms.goodwaygroup.com/wp-content/uploads/2021/03/AudienceStrategy-1.png)
50K+
Audience Segments Analyzed