Shattering Lead Goals for Anytime Fitness
Executing an integrated digital media strategy saw Anytime Fitness surpass their campaign lead goal by 304%.
![Anytime Fitness](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/case_study_hero_image_09.jpg)
![challenge icon mountain](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/mountian.png)
New Year’s can be a make-it-or-break-it time for the fitness industry. Anytime Fitness aimed to drive new membership leads with its annual New Year’s promotion, with hopes of surpassing its prior year’s performance.
![icon strategy target](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/target.png)
Our integrated digital strategy reached Anytime Fitness prospects across Paid Social, Paid Search, Display and CTV. We held daily client “war room” meetings to discuss real-time campaign optimizations and coordinate actions.
![icon success modem wifi signals](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/graph.png)
The New Year’s campaign was a tremendous success. Anytime Fitness surpassed its lead goal by 304% and saw a 219% increase in YoY digital lead generation in the month of January and a 110% increase in walk-in leads.
Results
![icon conversion lift arrow up](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/conversion_lift.png)
304%
Leads Over Goal
![icon computer increase, up](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/increase.png)
219%
YoY Increase in Digital Leads
![](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/shoe.png)
110%
Increase in Walk-in Leads Compare to an Average Month
Recognition
![award the drum 2020](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/the_drum_2020_winner.png)
![award the wires](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/the_wires_global.png)
![award adexchanger adex](https://cms.goodwaygroup.com/wp-content/uploads/2021/02/adexchanger.png)