Co-op Marketing Designed For Your Business

Goodway takes the heavy lifting out of co-op marketing programs. Our team of experts can manage your co-op advertising, co-op funds, and more.

We manage co-op marketing for you.

Co-op marketing allows regional franchises and multi-location businesses to combine marketing resources and advertising dollars. The advantage is lower ad costs and increased brand awareness. However, with multiple business locations and stakeholders, it is a lot to manage alone.

Goodway takes the pain out of managing co-op programs. We’re a trusted partner for national brands, from auto manufacturers to quick service restaurants and everything in-between.

Two people meeting to discuss marketing strategy

Get all the benefits of co-op marketing with none of the headaches.

With us, you reach audiences where they are, with a cost-effective, co-op advertising solution. We understand the needs of franchises and national brands and have the digital tools to manage your cooperative marketing program at any scale.

Goodway’s cooperative marketing experts handle brand compliance, co-op fund management, digital advertising campaigns, and more for you.

Our team can create, launch and test advertising campaigns on every platform. We’ll make sure marketing campaigns are pre-approved with your partners and that they meet brand guidelines.

Goodway Group brings so much to the table – smart media strategy, impeccable execution and thoughtful collaboration. We are happy to have them as a partner and appreciate the impact they have had on our business.

Tyler Igou Headshot
Tyler IgouDirector, Paid Media & Demand Generation at Self Esteem Brands

Managing co-op advertising for over 400 Kubota locations

By customizing paid search campaigns aligned to market-specific business needs, a Kubota dealer’s conversion volume increased by 157%.

Farmer looking at ipad

Proven results for co-op businesses

Case Study
Maximize Media Investment with Multidimensional Algos

Luxury brand Tacori doubled conversion volumes and saw a 65% reduction in Cost-Per-Action.

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anytime fitness trainer and client
Case Study
Shattering Lead Goals for Anytime Fitness

Executing an integrated digital media strategy saw Anytime Fitness surpass their campaign lead goal by 304%.

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farmer with ipad on farm
Case Study
Hyperlocal SEM Strategy

By customizing Paid Search campaigns aligned to market-specific business needs, we increased one dealer’s conversion volume by 157%.

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