What Is DDL?

Direct Dealer Link® (DDL) is personalized advertising technology we developed for select automotive advertising campaigns to drive prospects to local automotive dealer websites.

man looking at mobile phone

How Does DDL Work?

  • A user clicks on an automotive banner.
  • DDL recognizes a user’s IP zip code, matches it against a database and determines the most appropriate dealer for that user.
  • DDL prepopulates the user’s IP zip code and dealer within the automotive banner.
  • When a user clicks on the automotive banner’s call-to-action button, DDL helps eliminate user drop-off by sending users directly to their closest dealer’s inventory page for the model advertised, all in a single click!
DDL - Woman looking at computer

Contact us today to learn more about this and other automotive performance solutions we can provide your brand.

Contact Us
Case Study
Amplifying Conversion Rates With Audio

Powerful lift study shows audio amplifies conversion rates up to 282%.

Read More
coffee barista needing to ramp up multi-location business marketing
Ramp Up Your Multi-location Business Marketing

Ramp up your multi-location business marketing and get corporate marketers, franchisees and regional managers on the same page. Here’s how.

Read More
auto brands pivot and prevail over COVID-19
Auto Brands Can Pivot and Prevail Over COVID-19 These 4 Ways

The auto industry is dealing with a host of COVID-19 side effects, but here are four ways auto brands can pivot and prevail over COVID-19.

Read More