Your Marketing Measurement Partner

Get a better approach to measurement. We help the nation’s biggest brands and agencies measure what matters, tying metrics back to high-value outcomes.

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Access a Full Arsenal of Measurement Solutions

We give you the intel and solutions you need to prove the value of your marketing campaigns and make informed decisions to exponentially drive growth — and greater revenue.

By working with us, you’ll:

  • Confidently Measure ROI

    Across all your paid and organic media channels for all your campaigns.

  • Integrate Your Tech Stack

    With third-party platforms and media partners to transparently track results and gain true insights in your data.

  • Enjoy Custom Solutions

    We’ll develop an iterative, agile measurement strategy tailored to your business goals and media usage.

  • Achieve Closed-Loop Measurement

    Monitor the total impact of your marketing campaigns and adjust them in real time to improve their effectiveness.

  • Map Metrics to Outcomes

    Align your marketing numbers to business outcomes and use campaign measurement to ensure continuous optimization.

  • Leverage First-Party Data

    And other privacy-safe solutions to successfully navigate and maintain targeting capabilities in a post-cookie world.


    Choose the Right Things To Measure

    To understand the success of a campaign, you need to first start by defining your goals and the metrics that service them. We offer a clear, repeatable approach to measurement that anchors each of your metrics in a channel’s role and aligns them to each goal, giving you a crystallized view of your campaign performance.


    Cross-Channel Dashboards

    Measure and monitor what’s most important to you with 24/7 real-time reporting dashboards and advanced analytics. Using our predictive forecasting tools and other performance management solutions, you can take control of your media with the ability to predict the sweet spot behind your spend and ROI. Plus, you can optimize for profit, ROAS, sales CPA or custom metrics and determine the optimal location of your investments across portfolios, brands and territories.

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    Our Measurement Tools

    Testing: Split/Multivariate Testing | Incremental Lift Testing | Cross-Channel Impact | Optimal Frequency

    Analysis: Clean Room Consulting | Paths-to-Conversion | On-Site Customer Journeys | Customer Churn Analyses

    Modeling: Media Mix Modeling | Regression Analyses

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    Why Goodway?

    Data and analytics are in our DNA, infused into all of our frameworks and methodologies. With us, you’ll reach unprecedented levels of success.

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    In-House Data Experts & Scientists

    Tap into our data science and analytics expertise. You’ll have your own measurement team with years of experience working on award-winning campaigns.

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    Measurement Strategies

    Benefit from a proven strategic planning process that leads to consistent results. Our strategies provide channel allocations and performance expectations.

  • Partnership icon
    Leading Industry Partnerships

    We are platform-agnostic and have relationships with measurement providers such as Google, TransUnion, Meta, LiveRamp, Nielsen, Skai and more.

  • Hear From Our Customers

    Gain Unparalleled New Insights To Reach Your Membership Potential
    Goodway Group's exclusive access to Meta's Advanced Analytics tool helps national fitness center gain 89% confidence in its marketing impact.
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    Innovative Cross-Channel Marketing Strategy Boosts Conversion Rate
    Increased conversion rates by 400% for a leading cybersecurity client while lowering eCPA 39% below client's goal.
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    Consumer Insights Uncovered From Custom Propensity Modeling
    Applying user propensity modeling helped to unlock new audience discovery and optimization strategies for a national amusement park brand.
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    We’re Known for Our Measurement Tech

  • award martech breakthrough
    2022 Winner

    Best Overall Marketing Analytics Solution

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  • 2023 AdExchanger Programmatic Power Players logo
    2023 Winner

    Programmatic Power Player

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  • 2021 AdExchanger Awards Winner
    2021 Winner

    Best Use of Tech

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  • Resources

    Explore our top measurement-related resources for cutting-edge insights and inspiration.

  • Data Clean Room icon
    Data Clean Room Resources

    Level up your data strategy – and learn everything you need to know about data clean rooms – in our resource hub.

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  • Cookieless icon
    Identity and Privacy Resources

    Get prepared for a cookieless future with facts, not fear. Strengthen first-party data, test alternatives and make market share gains by being prepared.

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  • Revenue measurement icon
    Marketing Measurement Guide

    Want to get the attention of the C-Suite? Learn how to transition your current marketing metrics to show marketing's contribution to revenue outcomes.

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  • Have a measurement question you want answered? Get in touch today.

    Let’s Chat