Your Modern Marketing Tool Kit: Identity and Privacy Solutions in a Post-Cookie World
Goodway has developed a tool kit of proven solutions to help marketers like you continue to deliver your message to your target consumers without sacrificing their privacy.
What You’ll Learn
From IFDA and third-party cookie deprecation to the current and future impending regulations set to protect consumer privacy, there are many unpredictable factors affecting audience reach. Maintaining targeting and measurement to drive impact in the face of uncertainty might seem like a daunting task for some marketers, but it’s not an impossible feat. This guide delivers the answers to your most complex questions and challenges to help you feel at ease amid the evolving digital landscape. What’s covered:
- Current and future privacy regulations and how they’ll affect advertisers
- Our tool kit of Goodway-tested solutions to help marketers identify and reach audiences in the absence of cookies
- A comprehensive glossary of identity-related terms to provide clarity
The State of Digital Advertising
Understand the current state of audience targeting in digital advertising and how marketers can plan and adapt for the future.
Regulatory Impact
Learn about the current state of consumer privacy regulations and how to stay ahead of the continued changes.
The Cookieless Tool Kit
Discover how Goodway’s tool kit of our tested solutions can help you solve the unique challenges advertisers are facing when it comes to identity.
