Driving Social Campaign Performance Excellence

Implementing Meta best practices delivered cost efficiencies and substantially higher audience engagement.

  • challenge icon
    Challenge

    In Goodway’s relentless pursuit of excellence, we continually seek to enhance campaign performance beyond client expectations. While our current paid social media efforts garnered client praise, we were dedicated to pushing the boundaries of our success. Managing approximately 150 local dealer campaigns presented a formidable yet rewarding challenge.

  • strategy icon
    Strategy

    Leveraging our preferred Meta partner status, Goodway proactively implemented Meta’s Conversions API (CAPI) and Advantage+ Audience to fortify campaign optimization. For local campaigns, we seamlessly integrated CAPI through our shared pixel infrastructure. Via Goodway’s AWS CAPI, we ensured campaign uniformity while significantly easing the burden on local dealers. For the national campaign, we assisted our client by confirming CAPI was implemented and functioning properly.

  • results icon
    Results

    Our strategic initiatives yielded exceptional results across performance metrics. For local campaigns, we achieved a 53% reduction in cost per landing page view (CPLPV), enhancing cost efficiency. Engagement soared with a notable 75% click-through rate (CTR) increase, reflecting heightened audience resonance. Impressively, the landing page view rate surged 143%, illustrating a substantial lift in audience interest. The national campaign also saw an 83% YoY cost-per-action (CPA) decrease, underscoring our commitment to delivering tangible value.

  • Goodway’s strategic Meta solution integration and data-driven expertise have significantly enhanced our paid social campaigns, slashing our CPLPV by 53%, boosting our LPV by 143% and lowering our national CPA by 83%, exceeding our expectations.

    Jim JorgensenSr. Manager, Advertising and Marketing, Kubota Tractor Corporation

    Key Outcomes

    Decrease icon

    53%

    YoY decrease in cost per landing page view (CPLPV)

    Increase icon

    143%

    YoY increase in landing page view rate (LPV)

    Decrease icon

    83%

    YoY decrease in national cost per action (CPA)

    Curious about how leveraging advanced Meta solutions can transform your paid social campaigns? Goodway can guide you through analyzing and optimizing your ad strategy.
    Connect with us today.

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