Delivering a Holistic Data Strategy

Powerful data-driven media activation drove a 50% increase in ROAS for national retailer.

family shopping for office supplies
  • challenge icon mountain

    A major office supply, furniture and technology retailer looked to better utilize its data assets as a part of an overall marketing activation strategy. A combination of data model complexity, granularity and fragmentation made it impossible to act on insights in a timely and optimal fashion.

  • icon strategy target

    By consolidating and restructuring 20+ fragmented data sources, the Goodway team was able to expose a custom Tableau dashboard to the client. This dashboard facilitated more real-time access and transparency to reporting and insights that drove Agile marketing tactics and iteration.

  • icon success modem wifi signals

    With more frequent weekly reporting at event-level granularity now possible, Goodway collaborated with our client to develop a truly responsive, data-driven marketing and media strategy. Over the course of the next six months, aggregate Return on Advertising Spend (ROAS) increased by a remarkable 50%.

  • Our goal was to reduce time to insight and action for a sophisticated enterprise customer. By partnering with our client and leveraging Goodway's expertise, we enhanced and implemented a holistic data strategy to deliver measurable business impact.

    Sara Petrill
    Sara PetrillAccount Director, Client Services


    Implementing a holistic data strategy can have a substantial impact on measurable business outcomes.

    icon computer increase, up


    Increase in ROAS

    icon conversion lift arrow up


    Paid Media Conversion Lift

    data sources integrated


    Data Sources Integrated


    award adexchanger adex
    award the drum 2020

    To learn how Goodway can help build a successful digital strategy, get in touch.

    Let's Talk
    amusement park ride mom and kids
    Case Study
    Dynamic Creative for National Amusement Park

    Gain speed to market while delivering segment based, customer messages at scale

    Read More
    woman looking at mobile phone
    Case Study
    Harness the Power of Data

    Data-driven media activation drove a 53% increase in user submission.

    Read More
    Case Study
    Maximize Media Investment with Multidimensional Algos

    Luxury brand Tacori doubled conversion volumes and saw a 65% reduction in Cost-Per-Action.

    Read More